What makes Event Chain — an online ticketing company for a wide range of events ranging from business, tech, to music —  different from its main competitors?

The Client

Event Chain is an online ticketing company that uses blockchain as fortified security against fraudulent tickets. However, they’re ready to expand their service.

The Opportunity

Create an affiliated app with EventChain that is targeted towards gatekeepers at events. The main function is to scan attendee’s tickets upon entry. This has to be made with an easy to understand interface. 

Timeline

3 week sprint

Tools

Sketch, Illustrator, Photoshop, InVision

My Role

UI Designer

Tasks

Client gut test, two style directions, moodboards, custom iconography, 

logo design, typeface pairing, shared library master, high fidelity prototype

Hello From The Team

Style Directions

Mood

Safe and secure, but also playful and relaxed.

Highlighting the “event” in Event Chain,

whereas the second direction is more

tech-y, emphasizing  the “chain”.

 

Colours

Corporate navy would contain splashes of

raspberry pop which not only livens the blue,

but helps with accessibility as it creates more

contrast. The use of a light sky-blue also helps

to create a more joyous and expansive touch.

 

Shape

Oversized & obvious.

 

Voice

Reliable and efficient. Maybe even fun.

 

Mood

The mood of this direction is very cool,

both literally with the entirely cool-toned palette,

and figuratively with the futuristic, digital, sleek and

modern sort of aesthetic. It is professional, but in a

‘Matrix’ sort of way and safe, in a ‘bodyguard’ way.

Very “Echo Dot” home AI vibe.

Alexa, tell me about the movie “Ex Machina”.

Colours

The cool-toned palette would have a light gradient

in order to create some depth. The colours here are

Tron Teal, Silver Sheet, Faded Trinity Black and

Echo Dot Blue.. named as such, because.. why not.

Shape

Rounded, smooth, neumorphic — meaning using

shadows to create a sense of realistic 3D buttons,

and a light glow around very slim and wiry

iconography to imitate real electronics.

Voice

Trust, transparency, boldness, elegance, cool guy. 

Mood

Safe and secure, but also playful and relaxed.

Highlighting the “event” in Event Chain,

whereas the second direction is more

tech-y, emphasizing the “chain”.

 

Colours

Corporate navy would contain splashes of

raspberry pop which not only livens the blue,

but helps with accessibility as it creates more

contrast. The use of a light sky-blue also helps

to create a more joyous and expansive touch.

 

Shape

Oversized & obvious.

 

Voice

Reliable and efficient. Maybe even fun.

 

Mood

The mood of this direction is very cool,

both literally with the entirely cool-toned palette,

and figuratively with the futuristic, digital, sleek and

modern sort of aesthetic. It is professional, but in a

‘Matrix’ sort of way. Safe, in a ‘bodyguard’ way.

Very Echo Dot home AI vibe.

Alexa, tell me about the movie “Ex Machina”.

Colours

The cool-toned palette would have a light gradient

in order to create some depth. The colours here are

Tron Teal, Silver Sheet, Faded Trinity Black and

Echo Dot Blue.. named as such, because.. why not.

Shape

Rounded, smooth, neumorphic — meaning using

shadows to create a sense of realistic 3D buttons,

and a light glow around very slim and wiry

iconography to imitate real electronics.

Voice

Trust, transparency, boldness, elegance, cool guy. 

Final Style

App Prototype